Henry VIII and his Reformation of the Church in England Essay -- Paper

Henry VIII and his Reformation of the Church in England Henry VIII, in his Reformation of the English Church, was driven mostly by political factors, but also partially by a belief that he was one of the Kings of the senile Testament. Although the initial break with Rome and the dissolution of the monasteries seem to be the work of a monarch who has changed his religious colours, and turned from Catholicism to Protestantism, they were in fact moreover a means for gaining money and divorce. By 1547, England was still essentially Catholic. Many traditional historians, such as G. R. Elton and A. G. Dickens, believe that the Church originally came nether flak catcher in 1529 because the laity were not satisfied with its work. According to Elton, If one thing can be said of the English people early in the ordinal century it is that they thought little of priests. People were resentful of the wealth of the Church, (it owned approximately one third of all t he land, and the incomes of some of the great abbeys exceeded the revenues of the greatest temporary lords), as they felt that they could make better use of it. They were also aggrieved by the Church courts, and more specifically the rights of benefit of clergy and clerical sanctuary, especially after the Hunne case. This get word also seems to be supported by contemporary opinion. Evangelicals, such as Simon Fish, had new ideas, and believed that the Church was wrong, while even members of the clergy, like John Colet, seemed to be disgruntled with the work of the Church. Christian Humanists, for instance Erasmus, wanted a better and more accurate version of the Bible, and even totally devout ... ... noble progenitors of right ought to keep back been, a full king, that is, a rule, and not rule in his kingdom as others were. Bibliography Belloc, Hilaire. Characters of the Reformation TAN Books, October 3, 1992 Elton, Geoffrey Rudolph. Reform and ReformationEngland, 1509-1558. Harvard University Press,Jan 1, 1977 Haigh, Christopher. English Reformations Religion, Politics, and Society under the Tudors Oxford University Press, June 24, 1993. Lotherington, John. The Tudor Years. Hodder Education, 7 July 1994. Randell, Keith. Henry VIII and the Government of England, Hodder Education 2nd Revised edition edition 1 Jun 2001.Rex, Richard. Henry VIII. Gloucestershire Amberly Publishing Plc, 2009 Lucas, Henry S. The renascence and the Reformation Second Edition New York Harper Brothers, 1960.

Leviticus Essay -- essays research papers

Leviticus 11 is dealing with the subject of cleanness and uncleanness, specifically, with the subject of clean and unclean foods. The word "clean"has a lot of different meanings today depending upon the place setting in which it is used. For one thing, the expression clean and its counterpoint unclean is one of the prominent themes of Leviticus. Unclean and its cognates occurs 132 times in the Old Testament over half of these ar in Leviticus. So the sense of uncleanness is a predominate theme, and the word clean, along with its related terms, occurs 74 times in Leviticus, which is over terzetto of the uses found in the Old Testament.       When we come to chapter 11, it is stated that cleanness and uncleanness has to do principally with food. It deals secondarily with cleanness or uncleanness that is the result of contact with a deathly animal, but it seems the reason the dead animal is called unclean is because we couldnt eat it. Even a clean animal , a bull or a sheep, could not be eaten if it were not killed in a sacrificially prescribed way. So it has to do with food or that which is touched when dead.we find first the land creatures, the animals that roam about through and through the earth (vv. 1-8) then we find in verses 9-12 the water creatures, those that live under water or in the water, and finally we have the flying creatures.     First, there are the land animals. There are two basic stipulations which must be met bef...

African-american Troops In The Civil War: The 54th Massachusetts :: essays research papers

African-American Troops in the Civil War The 54th Massachusetts     The Fifty-fourth Massachusetts was organized in aboriginal 1863 by RobertGould Shaw, twenty-six year old member of a prominent Boston abolitionist family.Shaw had earlier served in the Seventh New York National contain and the SecondMassachusetts Infantry, and was appointed colonel of the Fifty-fourth inFebruary 1863 by Massachusetts g all overnor John A. Andrew.     As one of the first black units organized in the northern states, theFifty-fourth was the object of great interest and curiosity, and its performancewould be considered an important indication of the possibilities surrounding theuse of blacks in combat. The command was composed primarily of free blacks from passim the north, particularly Massachusetts and Pennsylvania. Amongst itsrecruits was Lewis N. Douglass, son of the famous ex-slave and abolitionist,Frederick Douglass.     After a peri od of recruiting and training, the unit proceeded to theDepartment of the South, arriving at Hilton Head, South Carolina, on June 3,1863. The regiment earned its greatest fame on July 18, 1863, when it led theunsuccessful and controversial assault on the Confederate positions at BatteryWagner. In this desperate attack, the Fifty-fourth was placed in the vanguardand over 250 men of the regiment became casualties. Shaw, the regiments youngcolonel, died on the crest of the enemy parapet, shouting, "Forward, Fifty-fourth"     That heroic charge, coupled with Shaws death, made the regiment ahousehold name end-to-end the north, and helped spur black recruiting. For theremainder of 1863 the unit participated in siege operations around Charleston,before boarding transports for Florida early in February 1864. The regimentnumbered 510 officers and men at the opening of the Florida Campaign, and itsnew commander was Edward N. Hallowell, a twenty-seven year old merc hant fromMedford, Massachusetts. Anxious to avenge the Battery Wagner repulse, the Fifty-fourth was the best black regiment available to General Seymour, the Unioncommander.     A coarse with the First North Carolina Colored Infantry, the Fifty-fourthentered the fighting late in the day at Olustee, and helped save the Union soldieryfrom complete disaster. The Fifty-fourth marched into battle yelling, "Threecheers for Massachusetts and seven dollars a month." The latter referred to thedifference in pay between white and colored Union infantry, long a sore pointwith colored troops. Congress had just passed a bill correcting this and givingcolored troops equal pay. However, word of the bill would not reach these troopsuntil after the battle of Olustee. The regiment lost eighty-six men in thebattle, the lowest number of the three black regiments present. After Olustee,the Fifty-fourth was not sent to participate in the bloody Virginia campaigns

Fiscal Policy In The US Essay -- essays papers

pecuniary Policy In The USReal plans for real spate. This was the coined theme for the bush-league campaign buttocks in September. As far as I can see with his tax snip plan in doesnt adopt real people. It may just depend on your definition of the term, but the real people of America are the middle class, hard working families. Bushs tax plan is now said to be $1.6 trillion over a ten year period of time. Most of this currency will go to the upper brackets, the better off. Granted they do pay the most money, but then when you think about it, why do they need the diagonal? Can they not afford to pay their taxes?In this economic time of a feared recession our government should be doing everything in their occasion to avoid this situation. Having a prolonged tax cut does nothing to help the economy now. By the time the money is disposed sticker we and more than credibly to have already succeeded this economic down low. The economist will tell you the in order to dodge this the money must be given back now. If the money is given back earlier there is a better chance of people spending it and stimulating economic activity. When looked at by this assign of view I most definitely agree with Laura DAndrea Tyson when she said, Bush wants a large tax cut for political reasons, not economic ones.When Robert J. Barro discuses how he thinks the tax cut will stimulate investment and growth, increase incentives to work and save, and lower the amount of money Congress can spend, I find myself d... Fiscal Policy In The US Essay -- essays papersFiscal Policy In The USReal plans for real people. This was the coined theme for the Bush campaign back in September. As far as I can see with his tax cut plan in doesnt involve real people. It may just depend on your definition of the term, but the real people of America are the middle class, hard working families. Bushs tax plan is now said to be $1.6 trillion over a ten year period of time. Most of this m oney will go to the upper brackets, the better off. Granted they do pay the most money, but then when you think about it, why do they need the cut? Can they not afford to pay their taxes?In this economic time of a feared recession our government should be doing everything in their power to avoid this situation. Having a prolonged tax cut does nothing to help the economy now. By the time the money is given back we and more than likely to have already succeeded this economic down low. The economist will tell you the in order to dodge this the money must be given back now. If the money is given back earlier there is a better chance of people spending it and stimulating economic activity. When looked at by this point of view I most definitely agree with Laura DAndrea Tyson when she said, Bush wants a large tax cut for political reasons, not economic ones.When Robert J. Barro discuses how he thinks the tax cut will stimulate investment and growth, increase incentives to work and save, a nd lower the amount of money Congress can spend, I find myself d...

Embracing Rizalism as a Way of Life :: essays research papers

Embracing Rizalism as a Way of LifeJose Rizal, a heroMany of our youth today equate Rizal, the hero with martyrdom, death be a hero isnt cool, this is for freaks. Jose Rizal is no longer in.Distinguished members of the board of judges, ladies and gentlemen I dont begin to go into brusk account of dates, places and people in the biography of Pepe. NoAll literate Filipinos receive their lesson in history with the stories of the boy from Calamba, Laguna.Rizal lived his life in an extraordinary way.I dont need to make a deep analysis of his ideas in education, philosophy, religion, politics, human behavior, ethics, in society. No, I leave that to the scholars.What I choose to palaver to you about is how I could live my life today with a little piece of Rizal in me.Yes, I take to be in my own little way a mirror of what Rizal envisioned of every Filipino.The youth is the hope of the fatherland. This is no longer a statement. It has become a challenge.Let us start with the simplest question.If you are to choose between Cadbury chocolate or any other Swiss chocolates and the most popular Filipino brand, which would you choose?Chocnut, Nips, Cloud 9? fetid, cheap or even wa class. We do not trust our local brands, we do not trust our fellow citizens, we do not love our own. This is not being a RizalRizal recognized clearly the social evils that hindered Filipinos to excel. Inferiority complex, cowardice, timidity, false pride, pervade the Filipino consciousness and contribute to the decay of the society. Today, our state is suffering from both physical and moral degradation. The tremendous problems have made us become too critical, disgusted, indifferent, hopeless. Where do we go? Do we just have to give up?Cursed be those who have left my beloved homeland bleeding and torn says the Non- revolutionaries, a good short story I once read.This is not being a RizalToday, our country needs Filipinos who will live their lives in a Rizal way.Today, our country needs people who have the will to make Rizal happen once more in our times.Today, our country needs people who are persuasive and decisive to adopt Rizalism and to nurture it as an integral part of their person.Today, our country needs people who have the strength to complete and expand the works and wisdom of our Jose Rizal.

Embracing Rizalism as a Way of Life :: essays research papers

Embracing Rizalism as a Way of LifeJose Rizal, a heroMany of our callowness today equate Rizal, the hero with martyrdom, deathBeing a hero isnt cool, this is for freaks. Jose Rizal is no longer in.Distinguished members of the board of judges, ladies and gentlemen I dont have to go into detailed account of dates, places and people in the biography of Pepe. NoAll literate Filipinos start their lesson in write up with the stories of the boy from Calamba, Laguna.Rizal lived his life in an extraordinary way.I dont need to make a deep analysis of his ideas in education, philosophy, religion, politics, human behavior, ethics, in society. No, I leave that to the scholars.What I choose to talk to you about is how I could live my life today with a little piece of Rizal in me.Yes, I have to be in my own little way a mirror of what Rizal envisioned of every Filipino.The youth is the hope of the fatherland. This is no longer a statement. It has become a challenge.Let us start with the simples t question.If you are to choose between Cadbury chocolate or any other Swiss chocolates and the most democratic Filipino brand, which would you choose?Chocnut, Nips, Cloud 9? Yucky, cheap or even wa class. We do not trust our local brands, we do not trust our fellow citizens, we do not love our own. This is not being a RizalRizal recognized clearly the social evils that hindered Filipinos to excel. Inferiority complex, cowardice, timidity, false pride, pervade the Filipino consciousness and contribute to the decay of the society. Today, our country is suffering from both physical and moral degradation. The tremendous problems have made us become besides critical, disgusted, indifferent, hopeless. Where do we go? Do we just have to give up?Cursed be those who have left my beloved homeland bleeding and torn says the Non- revolutionaries, a good short story I once read.This is not being a RizalToday, our country needs Filipinos who will live their lives in a Rizal way.Today, our co untry needs people who have the will to make Rizal happen once more in our times.Today, our country needs people who are persuasive and decisive to adopt Rizalism and to nurture it as an integral part of their person.Today, our country needs people who have the strength to complete and expand the deeds and wisdom of our Jose Rizal.

Marketing Plan for Dell Inc

1. Introduction Today calculating machine labor has become one of the most attractive industries both in terms of growth and viability. It is overly considered as one of those industries where it is so hard to survive for the companies in it. The prevalence of the likes of HP, dingle Inc. and IBM has resulted in the fierce competition in this industry. These abovementioned companies struggle to win more(prenominal) than(prenominal) market place place luck or to be the outgo player in the industry. These report analysis situation analysis, SWOT analysis of dingle Inc. long with the environmental factors which could be potential influence on its current and future condescension operations. . It also illustrates the come withs future objectives and also marketing strategies set to get hold of those objectives and to ensure that the bon ton is one of the industry leaders. 2. Background It was initiall(a)y plantd as PCs Limited, and then converted into the dingle Company which was named after the Michael dell, who founded the guild in 1984, when he was a student at the University of Texas at Austin.Thats Michael dell who came up first with the idea or belief that selling personal calculator systems directly to customers alters them to better commiserate customers needs and helps them to put out the best solutions to meet those needs. It was in 1985 when M. Dells company first manufactured their initial reckoner which was interchange for US $795. Dells PCs Limited company would assemble computer units ground each individuals needs, orders or selections. That would give customers sensibly much affordable price and more convenience than having to assemble those components on their own.Despite the fact that it wasnt the first company to apply this method, it was almost the first to pass it. Even in its first year of trading, the company managed to reach pretty much admirable sales, approximately amounted to $73 million. In 1988, the company w as given the name of the Dell, founder of the company. Fol menialing 2 years, they decided to phase out their direct selling method, and start using wargonhouse clubs or computer stores to sell their computers. Realizing that it didnt bring any success, they got back to their more effective direct-to-consumer model.In 1996, the customers were offered another(prenominal) convenience, which is a website through with(predicate) which consumers could buy the companys harvest-tides virtually. In 2002, the company expanded through entering the other markets such as television, audio players and printers. Since 2003, the company has been operating under the name of Dell Inc. (Michael Dell, 2012) 3. Current situation and line of credit performance Since its publication in 1984, the company has not just struggled to survive in competitive computer market but also been able to dominate the market to some(a) extent.Now its not just a company with $ 1000 capital as it used to be initially , but has turned into a huge international computer technology corporation which is currently producing top- feature lap-tops, netbooks, PCs, printers, s natesners and other computer-related products. Dell Inc. has been growing remarkably in terms of both customerbase and acquisitions. Atpresent it employs approximately 105000 citizenry nearly the world. The CAO of the company is Michael Dell, Ameri squeeze out businessman. Dell Company is famous mainly for its ability to apply direct-sales model and its configure to order approach.Specifically, it can configure individual PCs based on customer specifications or order. (Michael Dell, 2012) 4. Marketing Environmental Analysis of Dell Marketing environment refers to the outside factors that can be influence on the companys ability to develop and maintain successful customer relationships with their target market. Those forces include competitors, demographics, economic, political/legal, sociocultural, technological and global ones . 4. 1Competitors Prevalence of yobo competitors such as HP Company, IBM Corporation, and Apple Inc. stool always struggled with Dell Inc. or capturing customers and securing more market sh be. (Michael Dell, 2012) Hewlett Packard Company leads in the industry based on its market share with 27. 3 %. The second place belongs to Dell Inc. with slightly lower percentage, 26. 3 %. The other competitors, IBM and Apple Inc. have 14. 9 % and 8. 5 % market shares respectively. (Lord, R. , 2005)They all offer massive capabilities and are financially fit. This can affect the Dells ability to operate its business successfully. 4. 2Demographics Dell Inc. s products are currently sold in e very corner of the world. That is why the company has diversity of customers.Its products are mainly tailored and offered to business professionals, doctors and others who might need multiple computers. The reason why the company put more emphasis on this segment is because 40% of its overall sales come from this segment. Dell Inc. s products have mostly been purchased by women for the last decade. This trend is soaring. Those women are mainly the owners of small businesses or work in management positions. 4. 3 Economic Economic factors are also considered as a crucial part of marketing environment that could influence on the level businesses or industry operates. Market and DemandSelling prices, economic situation, disposable household income, product advancements and availability of substitute products are considered as the determinants of demand. Statistics dictate that the demand for computer industry has been declining in the last 5 years by 3. 2% annually. (IBIS humankind 2010) However, this trend is estimated or predicted to shift into a positive side. According to the speculations, the global industry is forecasted to grow by 6. 2% annually at average. 4. 4 political/ Legal Like any other industries, computer industry is also under the control of political and legal regulatio ns.Those radio frequency emissions regulatory, the anti-trust regulatory, the import-export regulatory agencies are in charge of regulating each single activity in computer industry. 4. 5Sociocultural Societal trends are unendingly shifting in this computer industry. Consumers have switched to laptops from desktop computers which were in high demand few years ago. Yet, the Emergence of I-pods and other computer type systems are going to bring about another societal trend in the industry. Another changing trend is that most businesses are shifting to green marketing which involves producing more environmentally conscious products.Computer industry has also not been exception to that change. To reinforce this statement, we can take Dell Inc. s recycle model. The company offers recycling old computers thereby contribute to environmental welfare. Another example would be HPs raw model of computers that would consume much lower energies than the rest of the typical computers. 4. 6Techn ological Admittedly, computer industry undergo considerable developments. Constant innovations and changes on products are being made by the companies in the computer industry. It is unquestionably crucial for Dell Inc. o keep up with technological shifts so as to survive in the competitive industry. Wildly usage of e-commerce generating great loads of sales shows the importance of keeping track of technological innovations. 5. Target Audience In todays world, businesses are facing numerous challenges because of the harsh competition caused by the development of globalization. Thus, it has become very tough task for companies to survive or to be the best player in their industries. At present businesses are required to be competent in all spheres of their operations.Targeting the right market segment has also become one of the key factors for any sort of business. Therefore most companies are putting a quid of stress on considering their target market. Dell Inc. is also one of tho se companies. Its target market incorporates 4 segments. 1)Home and office offices 2)Small and medium businesses 3)Large businesses 4)Governmental and educational institutions, namely Home and plaza offices segment consists of individual customers who want to buy computers or other related peripherals for the use at home. These groups of customers are not price conscious.They mostly focus on the word of mouth when considering specific products. Approximately 10% of the Dells overall sales come from this segment. Small and medium business Companies employing 1 to 3500 people are called medium or small businesses. Dell Inc. is not keen on serving these customer groups. Hence, solitary(prenominal) 10% of its overall sales are grossed from this segment. Large businesses are companies employing more than 3500 people, are the main target customers Dell usually serves. Therefore, the company grabs almost 75% of its total sales from large businesses.Obviously, the company has already est ablished solid relationships with large companies. Dell Inc. doesnt put a lot of stress on serving governmental and educational institutions. Hence, only 5% of its overall sales come from this customer group. (Fawcett, S. B. , Paine-Andrews, A. , Francisco, V. , Richter, K. P. , Lewis, R. K. , Williams, E. L. , Harris, K. J. , Winter-Green, K. , in collaboration with Bradley, B. and Copple, J. (2001) 6. Understanding the strengths and spinelessnesses of the business 6. 1 Strengths The Dell Inc. is one of the most popular and strongest companies in the world.Its strengths over the competitors enable the company to maintain successful business operations. Some of those strengths will be stated below -Dell Inc. is the largest PC even offr throughout the world, which is why it has strong stigmatize equity. In turn, the strong brand equity would serve the company as a good assistance to attract and capture youthful customers more easily. (Michael Dell, 2012) -One of the greatest stre ngths of the company is that it owns expertise on applying direct to consumer model which has unquestionably been the key for the companys current sustainable position in the computer industry. (Wolf, T. , 1990).The company achieves cost reduction through not including middlemen or retailers during the process of getting the products to the customers. Through this approach, the company manages to better understand customer needs, wants and to picture superior customer value. Moreover, it enables the company to win the trust and loyalty from customers and to maintain long-term relationships with them. Another strength of the Dell Inc. is that it achieves cost reduction through maintaining legal relationship with its suppliers. This lowered cost will chip in it easier for the company to capture more customers, thereby increase its market share. Fawcett, S. B. , Paine-Andrews, A. , Francisco, V. , Richter, K. P. , Lewis, R. K. , Williams, E. L. , Harris, K. J. , Winter-Green, K. , i n collaboration with Bradley, B. and Copple, J. , 2001) -Another great affair about the Dell Inc. is that it offers free repair and technical support. -It uses Internet as it applies direct model which gives customers convenience in terms of lower cost and saved time. This certainly does entail customers add-value which is incredibly important in retaining customers. Finally, Dell Inc. has been able to establish sound relationships with large companies could be potential buyers of its products.Statistics say that its 75% sales are geared form the large business organizations. 6. 2 Weaknesses As an each business has certain weak point, so does Dell Inc. One of them would be its dependency on its suppliers. Dell Inc. usuallybuys the components from large suppliers which constitute very few numbers all over the world. That makes it just impossible for Dell Inc. to switch its suppliers. (Berkowitz, W. R. , 1999). -Another weakness of the company would be the fact that it doesnt usually set links with retailers or middlemen as it mainly uses direct to consumer model. Another weak point of the Dell Inc. s that it doesnt usually put enough stress on serving college students as only 5% of its sales are grossed from this segment. The company needs to establish better relationships with educational institutions son as to increase its market share. (Michael Dell, 2012) The other weak point of the Dell Inc. is that it doesnt enable its customers to physically touch or see the product they want to purchase. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) Customers can not just go to the retail store and come back home with a lap-top in a single trip.They are going have to have to wait for some days before their computers are customized to their needs. (Berkowitz, W. R. ,1999). 6. 3 Opportunities Dell Inc. is becoming one of the dominant companies in the industry with higher level of opportunities than its competitors do. Diversification dodging initiated by Michael Dell, CAO of Dell Inc. , has improved the companys opportunities to make a growth in sales, to capture much more customers than it used to. The strategy was applied by adding different sorts of computer-related products into its range. Those would be printers, scanners and other products.Furthermore, demand for PCs is continuously increasing. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) This means that the company has pretty good chance of succeeding in the industry. Its worthwhile to mention that internet has been playing the most crucial routine in the Dell Inc. s current achievements in its business performance. Internet is crucial as its become an interface between the company and customers. It enables customers to make orders to the company virtually without having to go to the retail stores, wasting their time, effort and money. (Berkowitz, W. R. , 1999). . 4 Threats Porters five forces model illustrates poss ible threats for Dell Inc. According to Michael Dell, it has been very tough task for the computer companies to stay in a strong position for long. The development of wireless networks, the influence of internet has changed the competitive landscape of the industry. He says one of the biggest threats is the changing computing model. These forces might be influence on the companys ability to serve its customers and gear profits. They are the following forces -Threat of pertly entrants -Threat of substitute products or services -Threat of competitive rivalry Threats of new entrants The fact that computer industry has been yielding admirable returns is the key reason why new firms are attracted to it. The entrants tend to share the profits in the industry. This means that they are real threats for the companies within the industry. (Lord, R. ,2005)However extensive capital outlay required for entering into the computer industry prevents possible new entrants from even considering this industry. Thats why Dell Inc. doesnt have to worry about the threats of new entrants. (Fawcett, S. B. , Claassen, L. , Thurman, T. , Whitney, H. , and Cheng, H. , 2003) Threats of SubstitutionPrevalence of many substitute products can pose very big threat to any company. Dell Inc. has also to think about coping with substitute products possible effects on its business performance. Emergence of phones which can replace computers is currently one of the biggest threats for computer companies including Dell Inc. At present most people prefer to have IPhones or other sort of phones rather than carrying lap-tops. The fact that modernphones can perform virtually all computer functions makes customers want to have them even more. Specifically, at present most phones can be used for internet, e-mail, and social media.This is more likely to cause uncertainty in the future of the likes of Dell Inc. Threats from Competitors Clearly competitors also pose big threats to the Dell Inc. HP, IBM In c. are examples for those main competitors of the Dell Inc. They always fight to secure greater market share through cost reductions, economies of scale or strategic business partnership. This tough competition makes it even harder for the Dell Inc. to stay alive or to be the best player in the industry. (Lord, R. , 2005) The objectives -To increase its market share by 25% within 1 year -To turn the company into the best player To increase the consumers awareness on the companys brand (Unterman, I. , & Davis, R. H. , 1994). As any sort of company has specific objectives, Dell Inc. has also certain objectives set forth so as to maintain and build sustainable and practicable business operations. One of the most primary objectives of the company is to achieve more market share in the following year. It is planning to polish off 25% more market share than its current state. Even though it is clear that the main objective of any company is to capture more market share, identifying thi s goal will come with challenges. (Unterman, I. , & Davis, R. H. , 1994).The company has to offer much better quality products and services at relatively low cost than the competitors do. The company is also planning to be the best player in the computer industry. This objective is interrelated to the previous one. Specifically, gaining more market share than any other competitors enables the company to turn into the best player in the Industry. (Unterman, I. , & Davis, R. H. , 1994). Increasing the consumers brand awareness is unquestionably the most crucial objective that must be achieved by any company, because without gaining high levels of brand awareness, the company cannot generate enough sales. Unterman, I. , & Davis, R. H. , 1994). In other words only higher level of brand awareness can entail greater market share which in turn can enable the company to be one of the leading players in the computer Industry. 7. Marketing strategy Any company regardless of its position in it s industry should continually update its marketing strategies so as to maintain long-term successful business operations and to attain a competitive edge which is unquestionably crucial in todays business world. Dell Inc. lso has to employ marketing strategies in order to enhance its competitiveness and maintain its long-term leadership in the computer industry. (IBIS World, 2010). Usually, marketing strategies are of assistance for companies which want to achieve their organizational goals such as hit more market share and higher customers brand awareness. Dell Inc. s marketing strategy also helps it to achieve its objectives such as being the low cost leader of computer products and also differentiating its offerings. (Michael Dell, 2012) Dell Inc. employs different types of marketing strategies which will be mentioned further.Dell capitalizes on differentiation strategy. To be more specific, it differentiates its offerings to various market segments based on the needs and wants of those customer groups. For example, computers designed for large businesses may vary from those designed for home users or educational institutions. (Barry, B. W. , 1998) 8. Positioning strategy Dell Inc. has been able to position itself in the computer industry. Its position strategy is based on its competence to sell its products directly to customers rather than involving retailers or other intermediaries in this process.This position strategy can help the company to achieve the following things -Building the most efficient bridge to the customers -Becoming low-cost leader -Develop build-to-order efficiencies Relationship management strategy Dell capitalizes on information technologies when utilizing its relationship marketing strategy. It uses both customer relationship management (CRM) and partner relationship management(PRM). These strategies help the company to better understand customer needs and wants and deliver offerings accordingly. It also helps the company to achie ve cost reduction through maintaining good relationships with its suppliers.This in turn allows the Dell Inc. to capture more customers more easily. (Wolf, T. , 1990). 9. Conclusion To sum up, at present, the world is witnessing remarkable development and growth in the computer industry. Companies are doing their best to offer the best quality products at reasonably lower costs. This has made it very difficult task for them to stay alive in their harsh industry. They have to establish the right strategies to attain their goals, to capitalize on their opportunities and to cope with the threats. The report summarized the Dell Inc. s objectives and strategies which could help the company to attain its goals.

Different kinds of festivals Essay

In a year we have celebrated antithetic kinds of festivals.Sometimes,we do celebrate festivals following our religion.Different religions have different festivals to celebrate.Festival are celebrated in a grand way and gives much joy. The same thing goes for me.I am a Hindu and I celebrate many festivals.The best festival I have ever experienced is Deepavali.Deepavali comes on the month of November and it is usually on the second week of the month.Deepavali is known as the festival of lights for the Hindus. Last year,my family and I celebrated Deepavali at our grandparents house.After we woke up,we had to take an oil bath which was massaged from the head blast to our toes.Then, we wore our new traditional clothes,dhoti and sari.We got ready to go to the temple near the house.The priest in the temple made a special offering and prayers to the God on this special day. After prayers in the temple,we went back home.A fe w minutes later,my relatives and neighbours came to our house.My g randmother served them with scrumptious traditional food.For instance,murukku,vadai,and tose.They really enjoyed their food and they said it was very tasty. in advance the guest left the house,my grandfather gave them ang pows.I was really shocked because throughout I know only Chinese gave ang pows during their festival,Chinese New Year but I neer knew that Indiansdid that too.Then, it was time to take our lunch.My father prepared some banana tree leaves to use as plates.It had really a different taste when eating from a banana leaf.It really potraits a traditional style. In the evening,we packed our things to get ready to go back home.We really missed our grandparents because they were the only ones who celebrated Deepavali in a special way. Among all the Hindu festival,I think the last Deepavali was the best festival I had ever experienced.I like the way they celebrate the festival with lighting up lights around their house.It shows that our life always brightens with ha

Rapp Is Poetry Essay

Over the past several years, hip-hops/music stand up has been tumbling. Criticizers of the genre often arguably point at the extreme cursing, degradation of women, and adoration of the gangsta keepstyle as major flaw in work stoppage songwriting. However, it is of the essence(predicate) that these characteristics only describe a small section of hip-hop. Most rap songs are actually very poetic, as they feature the rhythms and verses, poetic devices, and themes that are of the essence(p) elements of traditional poetry. Many rappers use the rhythms and rhyme schemes that are characteristic of poetry in their songwriting.Todays generation expresses of be intimate, death, self-expression, personal, political, and social issues, poverty and riches, and life involvements. They lace these thoughts artistically and creatively within strong rhythms and captivating tunes that capture the minds of the listener. The mind-set of todays adolescence can be found within the lyrics of the mus ic that they listen to. Both rappers and poets write about the same subjects. For example the rap unit NWA, and the poet Alice cart, both talk about the topic of being from a compression race.Alice Walker writes in one of her poems that there is no planet stranger than the one Im from. What she is saying is that the world is strange because people judge others by their skin color. The system NWA takes is a more arrogant one, however still communicatory. In one of there most notorious the songs Fuck Tha Police, NWA says Young nigga got it worst cuz im brown, And not the other color so police think, they have the authority to kill a minority. Another common subject between poets and rappers is ghetto life. Allot of African American rapper and poets come from a life of struggle that they channel into their writing and poetry.When it comes to poets and rappers, the biggest similarities are their appeal to transfer a message. The midpoint may different, but the need to enduce an e motional response is the same. Its naturally focused by their view of the world or society and craving to envision their point-of-view. There is fall backedly the use of metaphors in poetry and rap to express their message and some are indite that allows readers or listeners to make their own analysis. song and poetry, They both express emotions or a message in some way, And they both use a very similar method.The difference between rap and poetry is really just the message and the type off message. You will never here Shakespeare talking about bitches and hoes and you will never hear a song from Tupac about comparing thee to a summers day. So really, there is no difference between the two beside the content. At times music is viewed adversely because of the strong language and ideas. Nevertheless, there is a message fixed within that gives voice to the brilliances and troubles of the surrounding society and community in where we live.The musicians of today reproduce and repeat the works of famous legendary poets past and present mentioning on some of the same political and social issues that are still applicable today. Once these poetic pieces are researched and explored, any one can determine whether the message is relevant and effects change, good or bad, for the listener. Using poetic plans and litraure, one could create expressive and perceptive poetry that reflects their personal thoughts and thoughts and beliefs of their generation, which is whats being done in todays music.This has been done perfectly by Accomplished Rappers such as Public Enemy, Lauren Hill, business leader Latifah and Tupac Shakur. Almost each rapper puts his soul into his work. They rap about their own original verses with their own style and they say it with passion that connects with audience. Most rappers freestyles and songs are unique, but some take lyrics from other artist so not all rap/hip hop is creative. Rap/Hip Hop is a poetic art form that came up on new york stree t corners and ghettos, to what it is now.Most old school raps were just poetry with a beat behind it that gave it a flow. Just people Talking about their lives, poverties, loves, hobbies, and of course its evolved into just raw emotion and whatever was on their minds. Some people use it to write agglomerate their genuine secrets or desires, instead of just keeping them inside, or to let out some form of emotion like love for one another, love for a woman, anger, heartbreak, this showed who those people really are/ or who they want to be, dreams of being larger than life.To Some people poetry is an expression of a dream that is condensed in a method comprehensible and enjoyable to others and so likely to arouse close emotions. For others its a written expression of emotion or ideas in an arrangement of verses most often rhythmically. How can hip hop not be reflected as poetry? Beat, rhymes, metaphors, similes, economical use of language to get a point across. all poetic devices, all used in hip hop. Some of the famous poet Robert Burns most well loved poems were originally written as songs, but theyre still loved as poems.Every poem can be a good melody but every melody can not be a poetry. Song is built on the group of musical voices that would lead the auditors to forget the environments and even himself where the poem is establish on the expressive letters and words, that would proceed information to the readers and is spread through educated people. Songs are worldwide that anybody can enjoy but poetry is entrap to be for the educated. Most rap songs are actually very poetic, as they feature the rhythms and verses, poetic devices, and themes that are crucial elements of traditional poetry.

Roles Reversed in A Tale of Two Cities

A bilgewater of Two Cities by Charles Dickens is a sweet that is steep in great mystery. Dickens writes his characters non as solely dear(p) or bad. Each character is fleshed out as a real individual with faults. The doubling of the characters Sydney carton and Charles Darnay is a central technique used by Dickens. In this case he not only pairs together opposites in values but makes them look exactly a deal. Many people claim that Carton is the bad one who has a great transformation and Darnay is the good one.However, after examining the text of A Tale of Two Cities it is clear that Darney is full of contradictions and Carton who is morally st able. Carton is a regular drinker and makes no claim otherwise. He is often seen swallow in the text or talking about drinking with a friend. He recounts stories and misadventures from bars. The narrator explains that he is always out late, he has been seen coming home in the early morning hours and he works for Stryver. The referee see Carton has someone how has many bad habits that have been going on for years and years.Carton is also seen as not competitive or all overlord at all. Carton saves up all his energy and while to do the one task he has been destined to do die a heros death. He makes the decision to pretend like he is Darnay and take the death punishment for him. In comparison Darnay who is initially thought of as being the good guy rope is not what he seems to be. Darnay comes form a family who has a long history of being cruel to the French people. They have wrong people once more and again for years. He wants to renounce his family name not out of good will but because it absolves him of any responsibility.He pretends to be someone else when he married Lucie and deceives her for his own gain. Darnay chooses not to stay in Paris and fight for the people his family has wrong. He goes away and hides in London where he is safe from harm. Even at the end of the novel when Darnay should be put to dea th, he hides from his responsibility. He lets Carton be killed instead of him. Darnay and Carton act as foils to each other in Dickens A Tale of Two Cities. While Darnay is seen as heroic and Carton is seen as the exact opposite- nothing can be further from the truth.Is Darnay that is ideal, irresponsible, and immature. Carton is created to be a knockout contrast o Darnay. Carton grows into a man who in the end gives his life for the greater good of his family, friends, and society. This is something Darnay has never and will never be able to do. I agree with this criticism because I feel that they are many instances within the novel which support idea that Darnay and Carton are not who they originally seem to be. For example Darnay says If it ever becomes mine, it shall be put into some hands better qualified to free it slowly so that the miserable people who cannot blank out it and who have been long wrung to the last point olden endurance, may, in another generation, suffer less (130). Darnay really does not want his family name. He wants to hide from the past and make it disappear. That is why he chooses to be someone he is not. I believe that the text shows that Darnay is idle and continue to do the same things over and over again. the events of this week annihilated the immature plans of last week, and the events of the week following made all new again he had watched the times for a time of action, and that they had shifted and struggled until the time had gone by (251). Unlike Carton who seems in the beginning to be idle and is rumoured to be seen at broad day, going home stealthily to his lodgings, like a dissipated cat (90). However, in the end it is Carton who dies for what he believes to be right and states It is a far, far better thing that I do, than I have ever done it is a far, far better rest that I go to than I have ever known. (374) .

Compare and Contrast the Aca’s 5 Moral Principles (Autonomy, Nonmaleficence, Beneficence, Justice, Fidelity) with Clinton & Ohlschlager’s 7 Virtues on Co P. 248-249.

The American Counseling Association has identified several deterrent example tenets to assist in guiding their members and others interested in the share professions. Of these the following five will be compared and contrasted with various biblical ethics identified by Clinton & Oblschalager (2002) as being seven virtues (pp. 248-249) impropriety, nonmaleficence, beneficence, justice, and fidelity. The seven virtues are composed of the following accountability and truth-telling, responsibility to love one another, fidelity to lawfulness, trustworthiness in keeping confidentiality, competent beneficence, humility in justice, and sufferability (ibid).Autonomy is defined as the freedom of clients to choose their own direction (Corey, G. , Corey, M. S. , & Callanan. 2007, p. 17). Nonmaleficence is the avoidance of actions which may hurt clients (ibid). Beneficence is promotion of the welfare of others (p. 18). Justice refers to being fair in adapted distribution of resources and c are without biases of any type (ibid). Fidelity refers to one keeping their word as a professional (ibid)The virtue of accountability and truth-telling shares the similarity with the moral principle of fidelity in that both mandate being truthful in our words and promises. Above that this virtue also requires that one be held responsible to another exponent or ones pastor (Clinton & Oblschalager, p. 248). The virtue of the responsibility to love one another shares with the principle of nonmaleficence the characteristic of doing others no harm, unless goes beyond that to include the Spirit given gift of demonstrating love for one another (ibid).The virtue of humility in justice basically mirrors the principle of justice. both these traits should mean the counselor will never judge the individual seeking help and to never discriminate in the allocation of resources. The virtue of humility in justice also entails remembering to be humble in emulation of the Messiah who only sought f or others to be restored to a right relation with divinity fudge (p. 249). Competent beneficence is a virtue comparable to the principle of beneficence. They both are focused on the wellbeing f others and on the awareness of the counselor to be culturally competent (ibid). The virtues of trustworthiness in keeping confidentiality, fidelity to integrity and sufferability can be placed side by side with the principle of nonmaleficence since they all entail the mandate of not allowing the client to suffer any harm due to the counselors words or actions. Fidelity to integrity also entails the counselors personal integrity as needing to accompany his professional integrity (Clinton & Oblschalager, p. 248).Ultimately, the clients we encounter as Christian counselors do have autonomy to choose this principle and go in whatever direction they choose to go. Nevertheless, this is not a shared characteristic with any of the seven virtues. In our figure we are to recognize that God has moral absolutes and a perfect way in which God has chosen for us to walk (Clinton & Oblschalager, p. 246). To utilize the seven virtues we mustiness remember that doing good, telling truth, loving one another, and the rest of the virtues all point directly towards our creator.Therefore, although our clients may choose to ignore our godly counsel, we are in debt to them and our vows of serve up to God to inform them and encourage them to cease from sinful behaviors and to turn those behaviors around to reflect behaviors demonstrated . References Clinton, T. , & Ohlschlager, G. (Eds. ). (2002). Competent Christian Counseling Foundations and Practice of Compassionate disposition Care. Colorado Springs, CO WaterBrook Press. Corey, G. , Corey, M. S. , & Callanan, P. (2007). Issues and Ethics in the Helping Professions (7th ed. ). Belmont, CA Brooks/Cole

Marketing funtions

Principles of Marketing Seaworthy College In any type of organization, the internal merchandising strategy and end result can greatly affect the outcome of any measured external results. Internal merchandise is created and carried out In order to align, motivate and empower every last(predicate) employees on all levels of the business. When employees feel motivated and empowered, what follows is typically footsure(p) customer experiences that atomic number 18 truly aligned with the firms organizational goals. Success in any business starts with the many roles that employees give play, in which each roll affects all others.One role the employee will play is the worker that they are in the environment they are provided. An employer or internal vendor expects to provide a work environment that enables the employee to feel excited and rewarded by their everyday duties. If the employee feels motivated by the excitement or reward, they will sift to Increase their performance. Incr eased performance, In turn, Increases customer satisfaction. With both employees and customers satisfied, all levels of the organization will then be satisfied. If satisfied, the employees and customers will remain loyal to the organization.Employees will too be more apt to remain loyal if they are aware of any possible challenges and given direction. All of these roles will help evolve and pull through the compass culture, with little culture or low productivity could greatly benefit from internal marketing. Internal marketing is also achieved through quality guidance training. This is a form of training that will enable the provide to see the cycle between employee relations and producing quality products or services. Communication with employees will adjoin heir knowledge, which in turn creates greater awareness and allows for the expression of opinion.Along with communication and awareness, incentives can greatly affect attitude, knowledge, and the willingness to offer an o pinion. Some incentives available are positive working conditions, salary recognition, and personal growth. Positive internal marketing visualises to adjoin departments which will increase harmony and further improve communication. Overall, the main objectives of internal marketing are to keep the internal stakeholders satisfied and motivated. In turn, as an end result, it will keep the external customers satisfied. It will also improve employee relations and eye competencies.Core competencies are defined as the strengths and advantages of a business. These competencies allow a company to expand, but should be unique enough where they cannot be replicated. All internal marketing will affect the external outcomes of each business. When the internal strengths are matched with external opportunities, all needs of customers will be met. Therefore, organizations should convert any internal weakness to strengths and all external threats into opportunities. Internal strengths ND weaknes ses should be analyzed for insight on accomplishing any internal goals.It will also open awareness for advantages in achieving external goals. A review of employees and production will allow someone to spot possible advantages or impediments. A review of the financial ratios should be conducted to comparison with other competitors. Possible external opportunities would be gaps in the market where no company is actually serving. This will allow for a new market or growth opportunity. Possible threats would be any competitors or new products. Most successful businesses not only consistently analyze their marketing, but also look to create a customer centered business.This is done by starting with the customers instead of starting with the product. Starting with the customer is creating a business actions to support sales and staff to meet the specific clients needs. More simply put, its putting the customer first. Same positive result. The strategies are based around creating a quali ty product and right responding to complaints and inquiries. This is achieved through seven metres that are completed at the business level. The first step is to communicate your central philosophical system simply but meaningfully. A few short words shouldnt be hard to remember but mean the business.The second step is to elaborate the companys core values. This is a definition of how the customers, employees, and vendors should be treated at all times. The third step is to reinforce your commitment continually. The more often it is stated, the better it will stick. The fourth step is to benefit it visual. If an employee sees the philosophy and commitment in every day surroundings, it will become second nature. If the customer sees the same, they will begin to realize what the company strives on. The fifth step is to make it a focus during orientation.Orientation is the time where new hires take the key elements of the business away from the table. If it is mentioned in orientat ion, they will know the importance. The sixth step is to train, support, hire, and enforce. Some employees need to be taught and encouraged to follow new ways of thinking and acting. This will, in turn, generate loyalty and enthusiasm amongst customers. This is typically done through training, learning, coaching, observation, and feedback. The final step is to instill the idea of including the world. It creates the actions of going above and ended. Customers decisions are based on a five step process.This process consists of problem recognition, information search, alternative evaluation, bargain for decision, and post purchase behavior. Interactions with a company can be placed anywhere in steps two through four due to jar factors. These impact factors consist of past experiences, cognitive slash, individual differences, personal relevance, and escalation of commitment. Past results of a product will determine if the product will continue to be purchased. If the result was posit ive, then the action will be repeated. If the result was negative, then the action will be avoided in the future.Cognitive bias consists of many factors. Belief bias is the overconfidence on prior knowledge. Hindsight bias is when one is ready to explain the inevitable. Omission bias is omitting any info that may be perceived as risky. Confirmation bias is that the customer observes what they expected. Individual differences are based on socioeconomic status, age, and cognitive abilities. The older generation may be more confident in decision making because they have more ability to apply strategy. The socioeconomic status is meaning that some may eve less find to education and resources so they are not informed enough to make a decision.Personal relevance comes from a person feeling that their decision matters. When they feel this way, they are more likely to decide. They want to see the importance of their actions. Escalation of commitment is simply continued loyalty. Decisions, its time to investigate the effectiveness of the marketing. This is done by various probe techniques. One way is through search engine optimization. This is the ability to gauge the companys popularity as compared to other companies. It bilks how many times internet users have clicked on the think for the particular site.Another option is through quarterly revenue. This compares revenue against marketing campaigns. This will inform you of what actually makes the product sell. Surveys are a basic way of teasing how people feel. Surveys are done in a variety of ways, but if sent via email, there are certain services that are able to track how many of the sent emails were opened. From that number, they can they track how many went into the website. All of the options for data collection are sent through a marketing decision life system. This is a system that is used to interpret and evaluate data.

Jefferson Wears A Tie

The story Jefferson wears a tie is most a man called Jefferson. His occupation is that he works as a sales administration manager at a firm. He is quite good and skilled doing his job and got quite the potential. He is a creature of app arel in what he does, and driven by his routines. He struggles to work hard and to finish his deadlines but all that changes. He suck ins to put less time in his work and lacks that determination he once had. He shows up late for work and acts differently during the day and quickly people at his work start to notice this sudden change and noticing him a bit more than usual.That starts a bit of a chain reaction at work, people starts to talk intimately him behind his back and the rumor about him getting that packaging is closer than ever. One day when the managing director shows up he confronts him with a possible promotion wearing only pajamas where its questioned if he even wanted the promotion.2.Characterize Jefferson and his developmentJeffers on seems to be a rather moderatenessable man that sticks to himself he got somehow a a couple of(prenominal) routines that he like to do such as, getting that cup of tea and doing that small talk on his way to the office. A man that has a recounting important role in the form, that means he got work on his table and need to make sure the quality of his work is in purloin notch quality, you could say that he takes a certain pride in his hard work. As the story progresses he develops different personalities, initially he cares a lot about his work and dont realise the need to socialize during work hours. But now he set offs strategically different towards have himself noticed by his superiors.Its now that he begins to socialize more, and enjoy reading the news with a cup of tea before he starts his work. He starts to feel less appreciated at work, feels that he is better than most of his fellow employees. Suddenly he chooses to rebel against his habits, his pattern changes and p eople quickly begin to notice him. Its not only by work they can notice him its similarly his appeal as he starts to dress differently. This on-going pursuit for a better position at work slowly decreases and he starts to think that his job is meaningless, so by other words he starts questioning his current position. Its an admirable process that our main character goes though. He starts from being quiet and dissatisfied to evolving into a confident man that does whatsoever he pleases.3.Comment on the environment at Jeffersons workplace.The environment seems to be a quite common workplace in an office. A place also where nothing really matters in a way, there are all these fancy job titles and the boss has clearly no idea about what his employees are doing, or how they are doing it. The social aspect seems to lack in this place and judging by there are a few that talks and dreams about vacations to get away from the place.4.In a short essay (150-200 words) discuss wherefore some people rebel against the norms and others conform to the rules. Relate your discussion in the text. The reason I think why the most people adapts to the norms its because, its actually the easiest thing to do. But then, its hardest for the person to fall out from these norms because you encounter being judged by other people. Its also a good way of laying of the responsibility that you got for yourself, just obey orders like Jefferson and do what pleases other. heap tend to be stuck at doing things their way, some people does not necessary embrace change into their life. They are at their comfort zone, safe doing the things they do, so why change it?People also seem to tend to rebel against some of the norms because some feel the urge to break free from the rules, it can be a fantastic feeling to be also true to yourself and not being chained by these norms. For example, Jefferson starts questioning his life and by that he takes more chasten of it than ever. Its also being said t hat sometimes you have to think outside the box, I believe this saying is perfect to this since you can achieve enormousness other ways than following the path that already has been laid out for you.

One Night Stands and Regret Essay

brace is considered a taboo up until we set more or less college students. We have state whom want to remain chaste until marriage, we have people whom want to have data-based encounters with as many people as they can in college, and then there argon people whom would only consider having intimate relations with their significant other. College parties are wild and it is guaranteed that at least 5 couples will end up hooking up at the end of the night. Most hook ups becomes one-night stands. If we were to posit those individuals if they rue their past encounters many would say yes because drugs or alcohol were involved. Drugs and and alcohol play an important berth in sex. It is more give carely for an intoxicated person to engage in inner encounters than a alter person.In the cartridge psychological science Today, there is an bind called If I Could do it All Over over again that talks about the half-life of sex. In this obligate we are informed with statistics of me n and women whom admit as to why they trouble their past encounters. The article also explains scenarios of cases where sexual encounters break relationships and marriages. The biggest questioned raised by categoric Huston in his article is When it comes to sexual misadventures, why do we step so wrong about that which, in the heat of the moment, felt so right? (Huston 39). Huston suggests that people feel thrill when having encounters rather than casual sex.What is there to regret of sex? Women who lose their virginity in a sexual encounter regret it because they feel like they lost their pureness to the wrong man. Women also regret having sexual encounters because they feel like they moved besides fast to jump into sex. Men have other type of regrets. There are men who regret no jumping into bed and having sex with a random person. There are men who regret not being more sexually active in their youth. On a survey make to men and women, 55% of men regret not having sexual enc ounters. 48% of men regret not being sexually active at a young age. 43% of women regret moving similarly fast and jumping into sex. 41% of women regretlosing their virginity to the wrong person.Both men and women regret things differently. Women regret roughly of their past sexual encounters while men regret not having more sexual encounters. A actually kindle study done in the Journal of Sex research, finds that regardless of sex, both genders that engage in sex with relative strangers may actually be more anxious and depressed. Another impactful statistic is that more than 70% of college students whod had a one-night stand had also experienced sexual regret (39).This cartridge holder article is in truth informative. It really doesnt persuade people not to have sexual encounters it just informs us about the people who regret sexual encounters. The magazines job is to inform us of a event that really isnt talked about on a daily basis. One can say that this magazine is sendin g out a subliminal message, which is to think before we engage in sexual encounters. The magazine believes that this generation has changed the idea of sex and has created a new a separate type of sex called sexual encounters. It also shows how many of these people show regret for past encounters.While shopping at come in I looked around and saw the books and magazines sections. I decided to buy a National Geographic magazine. The masking had an interesting hook it basically said that Aliens werent far from earth. I bought the magazine and memorise the article, however, it didnt finish the article when I decided to return the magazine to the store. The article was real boring, the language wasnt clear to understand, and the text became boring the further I read. I went back to Target and looked around for another(prenominal) magazine and I decided to look at Psychology Today.My initial article to write my turn out was on Daydreams and how those fantasies affect our futures. As I flipped through the magazine I came across the topic of sex. I read the title and I felt a relation to that topic. Were college students and we know people whom infix in sexual encounters. Sexual encounters are something that is incredibly popular in college and especially at parties and clubs. It is interesting to know how both men and women feel after sexual encounters.Before I read this article I had no opinion on sexual encounters. I have a few friends whom come in in this type of acts. I always tell them to use protection and avoid stupid mistakes. I dont judge people, everyone makes mistakes and many of us keep making mistakes. After I read this article it hit me. I used to believe that when someone engages in sexual encounters they arent reactive and dont have emotional feelings. But this magazine proved me wrong. Men and women do feel regret their regret differs but they still feel regret based on a sexual encounter.I dont regret reading this article because it really ca ught my attention. I scanned the article and emailed it to some of my friends. I was really amazed with the research that explained that most of the people who participate in sexual encounters are anxious and depressed. It is rude to ask personal questions to people but Id be very interested in knowing if they are anxious or depressed.If I ever feel the unavoidableness of participating in a sexual encounter I will think back to this article and analyze the moment. Drugs and alcohol are not our friends and intoxication can make us do things we wouldnt do when sober. I would also think of the statistics of people whom regret the sexual encounters. This article has made me agnize that there is a negative effect on sexual encounters, there is more to than just sex. Sex involves feelings. I think that every college student should read this article. Many people could prevent feeling penitent if they read an interesting article like this one.Works CitedHuston, Matt. If I Could Do It All Over Again. Psychology Today 1 Mar. 2014 37-39. Print.

Time Warner Analysis

BUSINESS CASE ASSIGNMENT 1 Jie Tian Zhaopeng Li A. As part of strategic planning exercise, describe and analyze the vision and mission instructions of cartridge clip Warner Inc. on that point is no explicit vision or mission statements on prison term Warners website. But concord to the description of vision and mission statements on class the ABOUT US statement on the social clubs website resembles the mission statement and the OUR VALUES statement fits the definition of vision statement. The ABOUT US statement describes that cadence Warner Inc. a spheric leader in media and sport with businesses in television networks, film and TV entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through binary distribution outlets. First off, this mission statement is a product-oriented mission because it states what products and services it serves its customers. Second, the statement emphasize s that clip Warner is a global leader and provide services worldwide. It shows the scope and domain of the makeup is around the globe.And it also clearly describes the organizations purpose is to create, package and deliver high-quality content through multiple distribution outlets. The OUR VALUES on the website describes that the federation encourages risk-taking and divergent voices, makes the highest quality premium content available on every device, creates value by working together within and across our business, upholds editorial independence and artistic expression, attracts and develops the worlds exceed talent and takes pride in serving the public interest.The OUR VALUES statement falls into seven categories which argon creativeness, customer point, agility, teamwork, integrity, diversity and responsibility. The statements show the ambitious long-terms goals of the organization such as recruiting the worlds topper talent and making its content available on every devic e. It also mentions how the organization go away mother value for the future through effective teamwork, innovation and originality and embracing changes and opportunities B. Explain, in detail, its basis of competitive advantages using Porters generic strategies (show how this is supported through the firms value hain activities) Time Warner has quartette main subsidiaries which are turner Broadcasting System, Warner Bros. amusement, Home Box map, and Time Inc. Turners entertainment networks include TBS, TNT, Cartoon Network, tru TV, Turner Classic Movies and Boomerang. Turners news networks consist of CNN and HLN. Each of the subsidiaries of Turner has their own specialties for example that TBS focalise on contemporary comedies like The Big Bang Theory, TNT focussing on drama, tru TV focus on real-life stories from a first-person perspective.Warner Bros. Entertainment include Warner Bros. which produces and distributes feature films, Warner Bros. Television assemblage whi ch develops, produces and distributes television series, reality-based entertainment shows and animation programs for the Companys network and third parties. Other subsidiaries under Warner Bros. Entertainment are Warner Bros. Animation Inc. , Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment, Warner Bros. Consumer Products Inc. and DC Entertainment.The third segment of the organization is Time Inc. which is the largest magazine publisher in the U. S. based on commercial avenue and published 21 magazines in print in U. S. and over 70 magazines out of U. S. which covers the topic of style and entertainment, lifestyle, news and sports. Time/Warner sell Sales & Marketing Inc. is also a subsidiary under Time Inc.. Home Box Office (HBO) is the nations most widely distributed multi-channel premium pay television service which consists of recently released uncut and uncensored theatrical motion pictures.Based upon the brief introduction of variou s segments in the organization above it atomic number 50 be concluded that the competitive advantage of Time Warner is founded on eminence. Porter suggested that a firm could still apply one of the three generic strategies or the company could be stuck in the middle and will not achieve a competitive advantage. However, he also argued that firms could only succeed at multiple strategies by creating separate business units for each strategy.In Time Warner case differentiation strategy and differentiation focus strategy are both applied in achieve its competitive strategy. For networks and film business the company is competing with other film production and network companies. Television programming, feature films and news are the products of these industries which always clear a massive audience scope and the companies try to differentiate themselves from competitors. The uniqueness of the product is the key in the competition that customers would like to pay a premium price for the products.Time Warner exploits its brand recognition and embraces innovation and creativity to product various different focused programs and movies to distinguish itself from its competitors. The competitive advantage is achieved through differentiation focus for HBO and magazines business because of their narrow market focus. Magazines like Essence and Golf face targeted audience instead of the wide-cut scope audience. Time Warner has its own well developed distribution channel and sales& marketing company.Therefore, its differentiation could be effectively supported by the outbound logistics and Sales &Marketing sections in the value chain. C. Mintzbergs family of strategies. Time Warner is involved in both the midstream and downstream business because it develops, produces and distributes feature films, TV programming and magazines. Time Warner distinguishes itself in achieving competitive advantage through differentiation strategy and differentiation focus strategy. Time Wa rner elaborates its mettle business by market development strategy and diversification strategy.Time Warner develops its market mainly by geographic expansion and technology expansion. For example, Turner distributed 57 networks of it regional entertainment brands in over 200 countries. Time Inc. made all of its U. S. magazines available at tablet editions. The CW dole out network cooperated with Netflix. Inc. and Hulu to expand its distribution channel. Time Warner extends its core business by the strategies of entry and control and listening. The 50-50 joint venture between Warner Bros. and CBS Corporation created the CW broadcast network.

A Comparative Study of How the Mothers are presented in The Poisonwood Bible and The Mosquito Coast Essay

In The Poisonwood Bible and The Mosquito Coast, the mothers play very of the essence(predicate) roles. In my study I will explore the authors purposes in presenting the mothers the way they have, and what techniques and imagery they physical exertion to show certain themes about women passim the fabrication.Within both novels, the commentator witnesses the mothers changing lawsuits. As Allie and Nathans cease s lightnessly tiring and increasingly maddening outlook progresses, the mothers begin to change. Orleanna no longer cowers in Nathans sorry demands and authority, stating that her first job was to take c atomic number 18 of her own and if he was any kind of father he would do the same. This contrasts greatly with the Orleanna we meet at the beginning who describes herself as Nathans instrument, his animal.Contrasting to this, buzz off is presented so that the reader is not really aware of her the entire way through Theroux does not express her character into the fore ground of the novel until near the end. She is described by her end as a stupefy and wife. However, her role is stronger than that of Orleannas she can speak out to Allie in a passive, gentle way vocalizing Allie, Dont pretend to be rectify than you are. This shows how suffer does seem to have a more than outspoken independent side outside of her family, and which Theroux reveals as the novel progresses. The circumstance that puzzle is inclined no other name than suffer, also signifies her status within the family. This shows how she has no personality, no independence and is only thither for motherly purposesIn terms of narrating style, Theroux uses Charlie as an unreliable narrator. Through his eyes we meet contract Charlie describes buzz off as an angel, painting a positive picture of drive. When Charlie talks about set out, the reader is presented with a person, the complete opposite of Allie, he is a wild man and Mother an angel This foreshadows the end of the nov el as well as revealing Charlies perception of his parents. He compares them when discussing Mothers lessons on the b from each one(prenominal) they were like play. Charlie then continues to say she was not like Father, Father lectured us, but she never made speeches. This shows the differences in Allies and Mothers parenting roles, Charlie seems to appreciate Mother more, even though he seeks Allies approval and this shows in his narration.In comparison to The Mosquito Coast, Kingsolvers choice of narrative style differs greatly. The reader gets a broader perspective from each character, hearing each womans opinion of Orleanna. This choice of narration, leaves less room for bias, Ruth- may states how in their family mama comes last. W here(predicate)as, Leah talks about looking after Orleanna, how once in a great while we just have to protect her, this makes Orleanna seem bewildered and does not show Orleanna in a particularly positive light, suggesting that Orleanna is weak, and the girls seem more independent than the kidskinren in The Mosquito Coast. However, this does reveal that Kingsolver is sensitive to how other than children and mothers can relate to each other depending on age, personality and perception.However, unlike The Mosquito Coast, in The Poisonwood Bible, the reader has air narrative from Orleanna. Kingsolver presents Orleannas character as one that retrospectively has a clear view of herself and her children. She describes herself as Nathans instrument, his animal. Nothing more. This reveals Kingsolvers ideas about women in that era, how they were only there to fulfil their husbands wishes. It also emphasises Orleannas vision of herself, connoting herself as a passive and obedient object in her family. Furthermore, Orleannas character, describes herself as a pale rat of a cowering mistress, Kingsolvers depiction of Orleanna fork outs the reader a pathetic perception of her, this generates sympathy for her character.In The Mosquito Coa st, Theroux presents Mother as a character only with the function of being a mother and a wife. Similar to Orleanna, Mothers first priority is her family and her husband. Her character is controlled by Allie and she willingly goes along with his dreams and ambitions as it makes him happy. Mothers compliant attitude to Allie is seen throughout the beginning of the novel when Charlie is Climbing the shrouds-on my Allies ordersMother looked helplessly at Father and with real agony, masking how even though she disapproves and is seemingly hurt by Allies test of Charlies courage and character, she nonetheless says nothing emphasising Mothers submissive nature. In contrast, toward the end of the novel, Mother declares, I dont take no as an answer, Therouxs choice of assertive language here, shows Mothers progression as an independent character.However in The Poisonwood Bible, Orleanna is conveyed as a quite weak character at the beginning of the novel, whereas Mother is not so much weak , just less noticeable. Orleanna is presented by Kingsolver as quite secretive, guiding her children mutely. By the end of the novel Orleanna is described using metaphor, her profile in the window turned to salt crystal, reflecting all light. this imagery paints a hopeful picture, suggesting Mother as the childrens saviour. This contrasts greatly with the Orleanna at the beginning of the novel, she seems lost while all the sparkle drained out of her faceher light blue eyes had gone blank, like shallow pans of water, Kingsolvers use of imagery here allows the reader to empathise with Orleanna, trying to get the reader to understand Orleannas position in the family.In both texts, each family coming from the western world, are thrust into a poverty stricken community, each community with different values and outlooks on western husbandry. Both mothers react differently to the new enculturation and traditions, highlighting the authors ideas of the differences and acceptance of cultu re other than our own.In The Mosquito Coast, the community the Foxs are introduced to are at first wary of the new comers, as is Mother of them. However, as they learn to live together, Mother embraces their way of life. Charlies narrative describes mother learning the local way of doing something, revealing how accepting Mother is of the Zambus customs, she does not take charge supporting Therouxs presentation of Mother as a subordinate character in the novel. This exposes Therouxs acceptance of other cultures, and the expectations of women.On the other hand, in The Poisonwood Bible, Orleanna seems to cling on to what she has left of western society, finding it hard to mould herself to the traditions of the people of Kilanga. Orleanna is lost in her life in Kilanga, asking herself How in the world did a person get to be where I was? Kingsolvers use of rhetoric here, presents Orleanna as a resentful and self-pitying character, and it could be said to reveal Kingsolvers ideas of how the western culture takes for granted the electric range and precious Clorox bleach, that we have grown so accustomed to. some other aspect of both novels, which greatly affects the mothers, is their familys with the male dominant character, the Fathers. Both fathers are similar in their determination to reach and accomplish their dreams, or calling. In The Mosquito Coast, Theroux presents Allie in a negative way the reader is introduced to Allies ideas and theories through Charlies narration. The first time we hear Allie talk, he is talking to himself, I dont know, He said, replying to himself. this creates the idea that Allie has self-importance and does not listen to anyone else and this reflects in his relationship with Mother. Allie refers to Mother, as Mother, suggesting a lack of respect for women.Mother knows that they are going to the Honduras, however when Allie reveals he is taking them to Mosquitia Mother just stared at him, it was news to her. Theroux shows Mothers ch aracter here, as she does not complain, in fact she goes on to help Allie made uncomfortable by Reverend Spellgood, this reveals her submissive nature to Allie and gives the reader incursion in to Allie and Mothers relationship. Mother may seem subservient to Allie, although she does have some former in the relationship, most direct speech is to Allie in gentle warning or commenting on Allies actions passively.She advises him to not do anything I wouldnt do and to not make himself out to be better than you are, this highlights that Mother knows how to communicate with Allie and even know they do not seem intimate, they know each other intimately. This is clear when Mother comments I love him when hes happy.However, most of Mothers comments Allie brushes aside, which may show why Mother doesnt say much, as when she does Allie takes no heed. It seems that Theroux practice Mother in the novel as a device to counterbalance Allies character, they are opposites, Allie a wild man, mothe r an angel, and as Theroux reveals Allies character very forcefully from the beginning, Mothers true character and strength, is revealed slowly throughout. This could be because of Therouxs choice narrative strategy, we learn as Charlie learns, so as Charlie finds out more about his mother, the reader does also. By having Mother in the novel, Theroux has given the reader a more sympathetic, contrasting character to Allie, and this causes the reader to dislike Allie more.In contrast, Orleannas relationship with Nathan seems entirely unhappy. Orleanna is left entirely alone as Nathan wrapped himself up in the salvation of Kilanga whereas in The Mosquito Coast, Mother and Allie seem more of a team. Nathans behaviour towards Orleanna creates a negative response to his character.Orleanna is presented as bitter towards Nathan, saying a wife may revile a man with every silent curse, this use of hateful language, conveys to the reader the state of Nathan and Orleannas relationship. Theroux uses a retrospective narrative to give the reader insight to how Nathan and Orleanna became so unhappy. Orleanna describes Nathan as a tyrant before menand a child before Goda petulant one this show of Nathans character emphasises and explains Orleannas entryway to his beatings and weakness in his presence and ends up swallowed by Nathans mission, body and soul. reinforcing the view that women of that era were to do their husbands magnificent will.The theme of death is apparent in both texts, in The Poisonwood Bible, when Ruth May is bitten by the snake, the way in which Orleanna reaction is very surprising, she behaved as though someone else had already told her, Orleannas calmness could be misinterpreted for not caring, but as we heard from Orleannas narrative, she cannot get away from the adventure she knows is coming this prolepsis to the end of the novel, seems to be reflected in Orleannas reaction, Kingsolver uses this to demonstrate how powerless Orleanna is, she knows disa ster is coming, and yet she is helpless and so inhumanely alone here Kingsolver uses the character of Orleanna to reflect the women of the 1960s, who felt trapped in their roles as good wives and mothers.

Employability

Definition of EmployabilityEmployability has been used as a public demonstration baron for higher culture establishments ( Smith et Al, 2000 ) and represents a signifier of guide go badicular ( pro ) active adaptability that consists of three dimensions calling individuality, personal adaptability and societal and human capital ( Fugate et Al, 2004 ) . At the same clip, sawhorse and Yorke ( 2004 ) give draw up frontward the four wide and interlacing constituents of USEM history of employability* Understanding ( of the cap adequate subject )* Skilful patterns in context* Efficacy beliefs* Meta-cognitionNabi ( 2003 ) mentioned that employability is just about alumnuss possessing an appropriate degree of motions and properties, and being able to utilize them to derive and bear on in appropriate business. From a human resource development position, employability is a construct that emerged through the ninetiess along with a turning perceptual experience among employees that they can non number on their employers for long-run employment. Employability is a visit to employees that they allow for hold the accomplishments to happen new occupations rapidly if their occupations end out of the blue ( Baruch, 2001 ) . Prior to this, Harvey ( 2001 ) has defined employability in assorted ways from champion and institutional positions. Individual employability is defined as alumnuss being able to show the properties to obtain occupations. Normally, institutional employability relates to the employment rates of the university downs. However, Harvey argued that employment results of alumnuss ar non an superpower of institutional employability. He presented an employability-development conjectural account shown in Figure 1. The theoretical account illustrated a multi-perspectives position of employability with all cogitate s instruct-holders.Employability and Higher Education Key issuesDespite the burgeoning research on employability and handiness of a broa d scope of theoretical accounts purporting to explicate it, employability itself remains a combative construct unfastened to a & A lsquo overpluss of micro-interpretations ( Harvey, 2003 ) . This can do the undertaking of bod of rent development peculiarly hard. p5 The turning outcomeance of employabilityHarmonizing to McNair ( 2003 ) , graduate employability has become a more of import issue for establishments. This is because of the altering genius of the alumnus wear upon market, mass engagement in HE, pressures on pupil finance, competition to enroll pupils and outlooks of pupils, employers, parents and authorities ( expressed in quality audit and multitude tabular arraies ) .On a broader degree, it has been noted that higher pedagogics, through the coevals and airing of cognition, straight invasions economical fight on a national and world-wide degree ( Brown et al, 2003 CIHE, 2003 UUK, 2007 DIUS, 2008 ) .The significance of the UK HE strategy to the wider eco nomic system has been by and large acknow guideged since the Robbins Report was published in 1963. However, this relationship has been make more expressed in re centime old ages and it was with the publication of the Dearing Report ( 1997 ) that the connexion found enceinte look. Dearing strongly expressed the get for a globally competitory economic system incorporating super skilled, extremely trained and extremely motivated alumnuss who could execute efficaciously on the universe s phase. This coupled with the far development of human-capital theory ( Becker, 1975 ) , which asserts that one function of authorities is to emerge and foster conditions which will increase the pussycat of skilled labor, has created a fertile forum for the discourse of & A lsquo employability to boom.The altering nature of the graduate-labour market Dearing ( 1997 ) utter that & amp lsquo acquisition should be progressively antiphonal to employment demands and include the development of gene ral accomplishments, astray valued in employment nevertheless, the labor market is altering dramatically and at a over untold faster gait than in the yesteryear. Emerging markets and rapid enlargement of the cognition economic system marrow that the same set of employability accomplishments which were in demand 10 or even five old ages past may non be required in the germinating graduate-employment market. Employers are progressively confabking flexible recruits who can work efficaciously in the & A lsquo de-layered, down-sized, information-technology driven and advanced administrations in being today ( Harvey et al, 1997 1 ) .Employers are seeking people who can make more than merely react to alter, they regard those who can take allowance. McNair ( 2003 ) remarks on the velocity of labour-market development and notes that a higher per centum of the work force is employed in teensy and average endeavors ( SMEs ) , a tendency besides reflected in graduate-employment sta tistics. While this may offer chances to derive betimes duty in less structured and hierarchal work environments, alumnuss need to hold the accomplishments to make ceremonial graduate functions function in what Purcell and Elias ( 2004 ) refer to as & A lsquo niche-graduate businesss . Niche-graduate businesss are those where the bulk of officeholders are non alumnuss, barely within which there are stable or turning specialist niches that require higher instruction accomplishments and cognition ( Purcell and Elias, 2003 5 ) .Students hence need to be equipped with accomplishments which enable them to & A lsquo turn occupations to graduate degree. HE has been criticised by some as being excessively slow to recognize the changing nature of the labor market and is bring forthing alumnuss who are sick equipped to cover with the worlds of graduate employment ( CBI, 2006 ) . giving medication policy to widen engagement in HE, taking to increase the proportion of 18-30 twelvemont h olds to 50 per cent by 2010, will no uncertainty have a important impact on the supply of alumnuss in the labor market. Harmonizing to Elias and Purcell ( 2004 ) engagement rates in UK HE about doubled in the decennary 1991-2001, from 1.2 million pupils to 2.1 million. Such rapid enlargement has raised concerns that the addition in the routine of extremely suffice persons may non be coupled with an tantamount rise in demand for their accomplishments and makings ( Brown and Hesketh, 2004 Brynin, 2002 Keep and Mayhew, 1996, 1999 in Elias and Purcell, 2004 ) . While Elias and Purcell ( 2004 ) conclude that the enlargement of HE at the terminal of the 20th century has been chiefly positive, Purcell et Al ( 2005 16 ) express concern that & amp lsquo the tantrum between the supply of alumnuss and employers demand for their cognition and accomplishments intelligibly falls some manner short of ideal .There are assorted studies about whether demand for alumnuss will be affected b y increasing engagement in higher instruction. The supply of alumnuss has been steadily lifting and there were 258,000 alumnuss in 1997 compared with 319,000 in 2007 ( HESA, 2007 ) . Despite lifting Numberss go forthing HE, harmonizing to DIUS ( 2008 ) , demand for alumnuss remains high and the latest study by the Association of Graduate Recruiters ( AGR 2007 ) suggests that the figure of graduate vacancies increased by 15.1 per cent in 2007. both DIUS and AGR do nevertheless raise concerns about the mismatch between what employers are looking for and the accomplishments graduates possess ( see Chapter 2 for a more elaborate analysis of accomplishments ) . Despite much contention about the impact of increasing pupil Numberss, it is incontestable that alumnuss are confronting a changing, more competitory labor market and they need to be prepared consequently.The altering nature of the higher instruction landscapeBeyond force per unit areas confronting alumnuss in the labor market, u niversities are confronting increasing demands to account for what they do and prospective pupils and parents are going spoting & A lsquo clients when shopping for the just about suited HEI ( McNair, 2003 ) . Given the importance of employability in the equation, establishments can non overlook the significance of evolution this facet of proviso. Allison et Al ( 2002 ) allude to the force per unit areas confronting HEIs as evidenced by the publication of increasing Numberss of public presentation indexs and counsel paperss such as the QAA Code of Practice for Careers Education, Information and Guidance ( 2001 ) and the Harris Review of Careers Services ( 2001 ) .Yorke and Knight ( 2002 4 ) have expressed some concern about the manner in which statistics on employment rates used in league tabular arraies can deflect HEIs from the of import undertaking of rise employability. They province thatone time employment rates become an institutional public presentation index ( HEFCE, 20 01 ) , there is a baneful slipstream as establishments seek to & A lsquo better their tonss since they know that these tonss will stop up in the alleged & A lsquo league tabular arraies published in the imperativeness.Consequentlythere is a danger that maximizing the mark will command more institutional attending than postulate throughing the educational purpose of heightening employability.Higher Education in the UK has gone through considerable alteration during the last two decennaries. The move from an elitist system to one of mass engagement has been extremely important. Shelley ( 2005 ) indicates that the figure of 18-30 twelvemonth olds in HE rose from 12 per cent in the 1980s to 43 per cent by 2002. This he points out has non been matched with commensurate degrees of support and between 1977 and 1997 authorities outgo per pupil fell by 40 per cent. In recent old ages nevertheless support degrees have improved with HEFCE denoting a figure of & A lb 6,706 million in r ecurrent support for 2006-07 to universities and colleges in England ( HEFCE, 2006 ) .Increased support degrees have led to systems of answerability being put in topographic point. These in bend have led to the development of managerial patterns intended to advance new efficiency and customer-focused, customer-led policy models which should guarantee success in a new competitory market. In the eyes of observers such as Bekhradnia ( 2005 ) the last decennary has seen a mixture of successes and failures of managerial enterprises.For some observers ( e.g. Brown and extoller, 1999 Green, 1993 ) these policy directives coupled with the accent placed on the part of HE to the planetary economic system has led to the & A lsquo marketisation and the & A lsquo commodification of HE and its instruction. Brown and lauder ( 1999 ) contend that there has been a motion towards a & A lsquo neo-Fordist attack to HE in which instruction and acquisition is now emulating the Fordist fabrica tion procedures of the early 20th century. This construct was characterised by the production assembly distribution channel & A lsquo just-in-time unitization production methods of fabrication industries. For HE this manifests itself in several ways which Brown and Lauder describe as scholar administrations with accent on & A lsquo numerical flexibleness ( i.e. outcome-related instruction and cost-driven dockets ) , merge production of standardized merchandises ( i.e. modularisation/unitisation of course of study ) , and accent on quality systems to guarantee calibration which consequence in a bland mechanistic experience of larning. p9 Given the evident consensus among the redbird stakeholders about which accomplishments are of import and on the demand to turn to employability in HE, it seems unusual that there is so midget commonalty in attacks taken by universities to heighten employability. There remains considerable argument on how best sweetening of employability c an be achieved, and so the extent to which HE can act upon this facet of pupil development. In an extended reappraisal of HE proviso, Little ( 2004 4 ) concludes that while there isinternational concern that higher instruction should heighten alumnus employability, there is small grounds of systematic accept about how best to make it, allow entirely any theoretical account that can be badged as & A lsquo best pattern and adopted wholesale.Developing a common apprehension of how to heighten employability is a extremely complex issue, although Knight ( 2001 ) believes authorities and others persist in handling it in much the same manner as & A lsquo invention , as & A lsquo something simple, to be planned, delivered and evaluated ( Knight, 2001 cited in Lees, 2002 1 ) .Trying to organize a co-ordinated and holistic attack to skill development, authorities has introduced many programmes and enterprises to advance accomplishment development and these seem to hold had some impa ct. The DfEE Higher Education Projects Fund 1998-2000, for illustration, included undertakings to develop cardinal and movable accomplishments and Harvey, Locke and Morey ( 2002 ) have reviewed the tendencies in establishments attacks to implanting employability. They note that there has been a displacement in HE from developing the specific employability accomplishments within specializer faculties to a more holistic attack where establishments are implanting employability and accomplishments throughout the course of study. They present illustrations of employability enterprises from different HEIs which were extremely varied and based on differing doctrines.Possibly it is inevitable that establishments and even single sections and faculty members will stir widely in their attacks to developing employability as they will be runing in the context of their ain frame of mention about instruction, and will be covering with pupils who will change enormously in their ability and aspira tions. However, it is clear from the research on employability accomplishments that the properties which employers value and pedagogues recognise as of import are really similar, and there is hope that such consensus in thought can lend to a more consistent attack to curriculum development.